
About
Jamielynn
My Story
“I was like you; lead stylist, working in toxic salon environments, booth renter, salon owner and now- serial entrepreneur!”
Jamielynn De Leon, a world-renowned Beauty Innovator Mogul and celebrity hairstylist, has masterfully transformed from hands-on stylist to visionary entrepreneur, spearheading a paradigm shift across multiple facets of the beauty industry. As founder of Rogue House Salon—a cutting-edge boutique lounge prominently featured at New York Fashion Week and on Times Square—Jamielynn has strategically expanded her influence through revolutionary ventures including Salon Receptionist (Virtual Live Receptionist), Diary of a Salon Owner (Personalized Salon Framework for Mobility), and House of Annex (Runway Editorial Firm). Her role as Director and Lead Artist for over 100 plus shows at NYFW's Runway 7 Fashion has established her as a formidable industry tastemaker consistently pushing creative boundaries.
Through her groundbreaking courses focused on the "Ditch the Front Desk, Double Your Revenue, Reclaim Your Time" framework, Jamielynn shares her revolutionary approach to salon management—principles that have been operationalized through her Salon Receptionist platform, empowering salon owners worldwide to transform their business models. Through the House of Annex collective, she provides hairstylists with unparalleled opportunities for portfolio building and fashion week experiences, democratizing access to high-profile industry events. Jamielynn's innovative approaches and business acumen have garnered recognition from Forbes, Business Insider, and The Today Show, among other prestigious media outlets. Her influence was further acknowledged when Entrepreneur Herald named her one of their coveted "40 Under 40."
With extensive industry certifications and hands-on expertise, Jamielynn continues to elevate salon owners and aspiring hairstylists through her enterprises, specialized workshops, and active leadership in international fashion weeks from New York to Paris. Her Virtual Live Receptionist service—born from personal experience—delivers affordable administrative support to salon owners, enabling them to focus on their craft while achieving improved work-life integration.
Jamielynn's personal journey overcoming significant adversity, including PTSD and a brain injury, has fueled her passionate mission to support fellow salon owners. Through her comprehensive platform, Diary of a Salon Owner (DOASO), she offers transformative digital courses and guided frameworks for sustainable success in the constantly evolving beauty landscape.
A dynamic speaker and dedicated advocate for women entrepreneurs, Jamielynn leverages her YouTube channel, JamielynnJJ, to share industry insights and promote virtual receptionist technology. Her influence transcends the traditional salon environment, actively shaping the future of the beauty industry through innovation, resilience, and unwavering dedication to excellence and empowerment.

Founder
Salon Receptionist
Jamielynn De Leon is a prominent figure in the beauty industry, known for her unwavering determination and a passion for innovation. She aims to revolutionize the industry by empowering salon owners worldwide.
Founder
House of Annex
Jamielynn De Leon, embodies the journey from accomplished hairstylist to revolutionary entrepreneur, reshaping the landscape of the beauty industry. Through House of Annex, a pioneering runway editorial firm, Jamielynn has created a global platform that transforms the lives and careers of hairstylists worldwide.
Expert in Virtual Receptionist Service and Beauty Industry Authority
Jamielynn is a graduate of Landmark Education courses, Tony Robbins courses and mentored by the Platinum members at Tony Robbins. She is educated in many salon courses such as: Empowering You, Salon Summit, HPSA, FYB, RBB, and Profit First for Salon.
She is a certified IPEC Life Coach with an emphasis on Executive Coaching. A graduate from UCSB with a degree in Women Studies. Managed many salons and has ran NYFW more than 10X.
Jamielynn has been featured on Forbes Magazine, Business Insider, The Today Show and Lead Artist for New York Fashion Week at Runway 7 Fashion.
Ready to tell your story? Book a free strategy call. Let’s optimize your salon management with Virtual ‘Live’ Receptionist.

“We live in a different generation, my mission is to create the new leaders for today. YOU’RE NOT ALONE!”
Jamielynn “JJ”